Released on: June 3, 2008, 1:04 pm

Press Release Author: Tiffany Coffey / Two West, Inc.

Industry: Advertising

Press Release Summary: The Brand Show, a product of Two West, Inc., is a weekly
radio program on Kansas City's KCTE, 1510 AM. The topic discussed will be financial
services branding on Wed., June 4, from 9 to 10 a.m.

Press Release Body: Jean Hughes, Vice President of Marketing for Community America
Credit Union, will be the show's guest. She will discuss her company's strategies
for engaging customers, as well as how Community America markets a different type of
credit union to consumers.

The show will look into consumers' knowledge and opinions about financial services,
as well as different companies successful strategies for appealing to customers.

The Brand Show can also be heard online at www.thebrandshow.com and the show is also
available via podcast.

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About Two West
Two West is a transformation design firm for brands in transition and subscribes to
the theory of a design process being used to solve any brand problem. Some of our
clients include DreamWorks, Federal Express, Fort Dodge Animal Health, Miller
Brewing Company, NBC and Sprint. For more information about Two West, visit
www.twowest.com.

Web Site: http://www.thebrandshow.com

Contact Details: Tiffany Coffey
(816) 581-8208
tiffanyc@twowest.com

OR

April Newby
(816) 581-8232
apriln@twowest.com